The Strategist Quiz (#408)

1. At a recent event held in the first week of May in the US, the Wells Fargo CEO John Stumpf arrived at the venue in one of the company's trademark stagecoaches. Coca-Cola had a huge booth in the exhibit area and IBM sent its famous Watson too to be displayed in the same exhibit area. What was the event? Why did these three brands get prominence?
    
2. It was 75 years ago that a restaurant by the name __________ Bar-B-Q, a drive-in with waitresses known as carhops and menu items ranging from tamales to peanut-butter-and-jelly sandwiches was opened first in the US. By what name is this QSR chain better known as now?
    
3. During the 1930s, this person was the Moscow correspondent for Reuters. He subsequently went on to become a naval intelligence officer during WWII, and later gained fame as writer. Name him.
    
4. Which iconic fashion designer made this statement - "I wish I had invented Blue Jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes"?
    
5. This person's father died in an accident in 1902 when he was only 11. He quit school so he could work on the family farm and help provide for his mother and siblings and never completed his education. After two unsuccessful attempts at retailing, he became a travelling dry goods salesman for a Nashville wholesale grocer. Subsequently, during the great depression, he began buying and liquidating bankrupt general stores in the US. Later in the 1950s he started the first of its kind concept retail store. Name him and the company he set up.
    
6. This start-up, which is a programme launched by an MNC, runs a baseline that reads "the future in 90 days". Name the start-up and its sponsor. It sends its brand managers to work with the start-up companies it is nurturing.
    
7. Name the brand that has lost its rights to call its world-famous Damier checkerboard pattern its own in the EU.
    
8. This company was set up by its founders in the late 1880s after they were inspired by the speech of Sir Joseph Lister, an antisepsis pioneer. Lister was appaled at the practice of surgeons operating in bloodstained frockcoats without gloves or sterile instruments and using cotton collected from the floors of cotton mills. Name them.
    
9. In which brand's packaging sold in India would you find the mascot Mr Tomson?
    
10. Whose logo is this?
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: May 12 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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