The Strategist Quiz (#415)

1. The company founded by this person has been valued at $19 billion and attracts 200 million daily users. He designed the logo for his company's in his dorm bedroom and chose the colour yellow when he noticed that none of the top 100 apps use that colour. Name the person and the company he founded.
    
2. Connect these diamond names and what do you arrive at: The Hope, The Ashoka, The Briolette of India, The Indore Pears and the Isadora Diamond.
    
3. Which brand and company founded in the 1870s adopted a carnelian red and bright white colour scheme after drawing inspiration from the Cornell University football team's uniforms?
    
4. This company established in the mid-1800s recently filed for bankruptcy. The idea for one of its flagship products was conceived by its founder while serving as a seaman aboard a ship by the name Corvo. He observed a similar principle in mechanical workings of the ship, generally believed to be the capstan or the windlass. It was on the ship that he carved the wooden representation of his idea. Name the founder and the company.
    
5. The Townsend line, a writing instrument named for Alonzo Townsend Cross, is to this day also known as the "_________"?
    
6. In order to protect its business during the heyday of the internet boom and avoid fighting with its competitors, which company acquired four companies called Grand Junction, Kalpana, Crescendo and Granite?
    
7. This person was a Bible salesman before he became a mechanical engineer. He abandoned a course at Harvard Business School three months before graduating to join Westinghouse. His first article during the 1960s in the HBR put forward a game theory view of business. Name the person and the business he founded.
    
8. According to business history, China was the largest economy in the world right from 1500 AD and US' reign as the largest economy began a little before 1890 AD. China's run at position No.1 was interrupted briefly in 1700 AD by another country. Name it.
    
9. Who designed the world's first corporate logo, when and for which company?
    
10. Identify both the logos and establish their connection.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 30 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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