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The Strategist Quiz (#420)

Gaurav Sri Krishna New Delhi
Last Updated : Aug 03 2015 | 12:03 AM IST

  1. The world's largest financial newspaper, with a daily circulation exceeding three million started off as an in-house newspaper department of a trading company in 1876. What is its connection with the FTSE Financial Times London Stock Exchange Index?
     
  2. This product was first produced by a Swiss company in the early 1,900s. Its original name comes from Latin for egg, which was one of its main ingredients. Its name underwent a change due to a misspelling during its trademark registration in the UK. It was the official sponsor of the 1948 Olympics. It was used by Sir Edmund Hillary on his famous Everest expedition. It was even reported to cure impotence much before the arrival of viagra. Name this brand that is still being manufactured.
     
  3. The founder of this company was known as A.D. He set up a seed producing company in the 1900s and later his sons set up a corporation in the 1950s. It is a $5.3 billion company now spread across in six continents with 41 sites, working with 3,200 farmers and use 6.5 million tonnes of _____. Its products can be found in thousands of restaurants and supermarket freezers in more than 160 countries. Name the company and the one product it famous for world over. 
     
  4. What do these numbers 999,958,916 and 875 signify respectively?
     
  5. "Dash is "a clever extension to _______ core capability to rapidly deliver products to your home" and keeps consumers buying from the company. Fill in the blank and explain what dash is.
     
  6. The latest instalment of the "Good to be Bad" ad campaign, has been banned for encouraging irresponsible _____ by the ASA in the UK. The campaign, which started with a big-budget US Super Bowl TV ad, features Ben Kingsley too. Name te brand associated with this advertisement and fill in the blank.
     
  7. Who has launched a chain of its luxury outlets branded as Nexa?
     
  8. What is the term used to describe a state sponsored tax that is applied to products or services that are seen as vices, such as alcohol, tobacco and gambling? It is levied to discourage individuals in indulging in such vices instead of banning them altogether.
     
  9. In the credit card business what does EMV stand for?
     
  10. Identify the logo and name the person who named his enterprise after it upon his friend's recommendation.

 




One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: August 4 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.


 


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First Published: Aug 03 2015 | 12:03 AM IST

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