The Strategist Quiz (#423)

1. This person was the son of a Jewish diamond merchant from Netherlands. His grandfather had been a greengrocer and seller of tropical fruit and had taken the surname of Limoenman, literally 'lime man'. However, his father preferred the Dutch name as the family name. While on a trip to Poland in the early 1900s, he saw a carpenter working on a set of gears with a fish-bone structure. These gears were less noisy and more efficient. He bought the patent for it and rest they say is history. Name the person.
    
2. Link the terms weight, lift, drag and thrust to a Yorkshireman and what to you get?
    
3. After the First World War this entrepreneur decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists in Paris. He named it after a famous Grasse-born painter, as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Name the enterprise, its founder and the painter. 
    
4. Apart from the Eiffel Tower, Gustav Eiffel was also involved in the building of the Statue of Liberty. What pioneering concept in the construction and engineering industry was he responsible for when he manufactured parts at his factory at Levallois-Perret?
    
5. The title of one of the short stories written by Francis Scott Key Fitzgerald is also the name of an MNC brand. Name it.
    
6. Name the retailer, which made the unauthorised use of a sporting superstar's name and persona in a 2009 ad that read "You are a cut above". It used his jersey number and name, and offered customers a $2-off steak coupon. Also name the sportsperson.
    
7. This word comes into English language from an Arabic word that denotes a store house. It was borrowed by the French and then subsequently by the English. It ended up as a storehouse for the minds. The same word is also used to denote some part of the artillery. Name it.
    
8. Which app company's baseline reads as 'work on purpose' ? Its advertisments talk about helping JPL manage Curiosity on Mars and also an observatory in South Pole Antarctica.
    
9. In a shopping mall design, what is the term used to describe an intentionally made confusing layout so that customers lose their original intentions and force them into impulsive buying?
    
10. Identify the image on the right and establish its connection with the one on the left.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: August 25 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

https://www.facebook.com/gaurav.s.krishna