The Strategist Quiz (#464)

1. This brand that is having trouble in India was founded by a Korean immigrant in the US while working as a janitor and serving coffee at a fuel station. It has also been hauled up by media houses alleging it was promoting a Christian agenda because it sold apparel items printed with words like "Thank God", "holy", "peace", "faith", "hope", "love" and "Jesus". Name the brand and its founder.
    
2. A poison pill is a tactic utilised by companies to prevent or discourage hostile takeovers. Soon after AOL went public in 1992 it had to pass a board resolution to use a poison pill that had a threshold of 20 per cent of its stock to confront whom?
    
3. This company, set up in 1928, was named by the founder after his mother's maiden name. Today most of its key assets bear the names of its family members: Adrain, Anna, Alexander, Emma, Mckinney, Caroline, Cecilie and the list goes on. Name the company and its founder.
    
4. The two Eds created the first folding wood-slat porch recliner. As their innovative recliner became increasingly popular, the need for a name became apparent. The partners held a public contest to name the recliner, thus finding a name and generating further interest in their product. In November 1930, the winning name, __, was trademarked, and the patent for the new mechanism was issued in January 1931. Name the company and its founders.
    
5. Who was Ford India's equal partner in 1999 when it launched its first product, Ford Escort?
    
6. In 1947, professionals from Boston, Chicago, New York and Philadelphia joined hands to promote the exchange of ideas and support the welfare of this profession. It uses the base line - A difference that matters. Name the organisation.
    
7. This company's research division that churns out new tech products is named is representative of the first and last alphabet in the English language. Name it and its owner.
    
8. What is the term to describe the introduction of a new brand by a company that already has an established brand in the same product category? The intent is to increase overall market share in a category, and crowd out competition.
    
9. Which company's baseline reads, "There is only one"?
    
10. Whose logo is this? A recent release.
    
    

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 7 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.