The Strategist top five

THINK LIKE A ROCK STAR: HOW TO CREATE SOCIAL MEDIA AND MARKETING STRATEGIES THAT TURN CUSTOMERS INTO FANS
by Mack Collier
* Published by McGraw-Hill
* Price: $22
* It puts the marketing emphasis where it belongs - on

EXISTING CUSTOMERS INSIDE THE BOX: WHY THE BEST BUSINESS INNOVATIONS ARE RIGHT IN FRONT OF YOU
by Drew Boyd and Jacob Goldenberg
* Published by Hachette India
* Price Rs 499
* With inside-the-box thinking, companies of any size can solve problems before they develop

SIMPLE: HOW TO CONQUER COMPLEXITY AND BRING CLARITY TO BUSINESS AND DAILY LIFE
by Alan Siegel and Irene Etzkorn
* Published by Random House
* Price Rs 499
* How to focus on the main product offering and resist the temptation to expand and complicate

LEADERSHIP CONVERSATIONS: CHALLENGING HIGH POTENTIAL MANAGERS TO BECOME GREAT LEADERS
by Alan S Berson and Richard G Stieglitz
* Published by Wiley
* Price $27.95
* How to engage in meaningful conversations with the team to produce innovative solutions

OWN THE FUTURE: 50 WAYS TO WIN FROM THE BOSTON CONSULTING GROUP
by Michael Deimler, Richard Lesser, David Rhodes, and Janmejaya Sinha
* Published by Wiley
* Price Rs 2,050
* Ten essential attributes of an outstanding organisation