The Strategist top five

TILT: SHIFTING YOUR STRATEGY FROM PRODUCT TO CUSTOMERS
by Niraj Dawar
* Published by Harvard Business Review Press
* Price: Rs 1,259
* A road map for marketing managers: how to obtain a competitive advantage by tilting towards customers

ORBIT SHIFTING
by Rajiv Narang, Devika Devaiah
* Published by Random House India
* Price: Rs 499
* Business, social enterprises and even governments need orbit-shifting ideas to create a transformative impact

INNOVATION ENGINE: DRIVING EXECUTION FOR BREAKTHROUGH RESULTS
by Jatin Desai
* Published by Wiley
* Price: Rs 599
* How to implement a scorecard methodology around innovation to maximise execution capability

FORTY CHANCES: FINDING HOPE IN A HUNGRY WORLD
by Howard G Buffett, Howard W Buffett
* Published by Simon & Schuster
* Price: Rs 599
* All farmers get 40 growing seasons in their lifetime, which gives them just 40 chances to improve

THE EDGE: HOW THE BEST GET BETTER
by Michael Heppell
* Published by Hachette India
* Price: Rs 350
* The very best didn't get there by accident. They have a different way of thinking. And it's not enough to succeed - they also have an uncontrollable desire to get better