The Strategist top five

CONTAGIOUS
by Jonah Berger
* Published by Simon & Schuster
* Price: £15.99
* What is it that makes online content go viral?

HOOKED: HOW LEADERS CONNECT ENGAGE AND INSPIRE WITH STORYTELLING
by Gabrielle Dolan, Yamini Naidu
* Published by Wiley
* Price: $24.95
* How to use storytelling to increase your leadership presence

WHITEBOARD SELLING: EMPOWERING SALES THROUGH VISUALS
by Corey Sommers & David Jenkins
* Published by Wiley
* Price: $29.95
* A step by step approach to transforming selling style through powerful visuals

TILT: SHIFTING YOUR STRATEGY FROM PRODUCT TO CUSTOMERS
by Niraj Dawar
* Published by Harvard Business Review Press
* Price: Rs 1,259
* A road map for marketing managers: how to obtain a competitive advantage by tilting towards customers

INNOVATION ENGINE: DRIVING EXECUTION FOR BREAKTHROUGH RESULTS
by Jatin Desai
* Published by Wiley
* Price: Rs 599
* How to implement a scorecard methodology around innovation to maximise execution capability