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* Focus on short-lived opportunities instead of competitive advantage
CONTAGIOUS: WHY THINGS CATCH ON
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THE INNOVATOR'S SOLUTION: CREATING AND SUSTAINING SUCCESSFUL GROWTH
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TILT: SHIFTING YOUR STRATEGY FROM PRODUCT TO CUSTOMERS
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* Price:Rs 1,250
* Focus on short-lived opportunities instead of competitive advantage
CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* Price: Rs 499
* What is it that makes online
content go viral?
THE INNOVATOR'S SOLUTION: CREATING AND SUSTAINING SUCCESSFUL GROWTH
by y Clayton M Christensen, Michael
E Raynor
* Published by Harvard Business Press
* Price: Rs 1,250
* A seminal work on disruption - for everyone confronting the growth paradox
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by Niraj Dawar
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* Price: Rs 1,250
* A road map for marketing managers: how to obtain a competitive advantage by tilting towards customers