The Strategist top five

THE HUMAN BRAND: HOW WE RELATE TO PEOPLE, PRODUCTS AND COMPANIES
by Chris Malone, Susan T Fiske
* Published by Wiley
* Price:Rs 1,817
* Re-think your approach to customer relationships

BOARDS THAT LEAD: WHEN TO TAKE CHARGE, WHEN TO PARTNER, AND WHEN TO STAY OUT OF THE WAY
by Ram Charan, Michael Useem, Dennis Carey
* Published by Harvard Business Press
* Price: Rs 995
* Leadership is being redefined as boards take a more active role that once belonged to the CEO

THE END OF COMPETITIVE ADVANTAGE
by Rita Gunther Mcgrath
* Published by Harvard Business Review Press
* Price:Rs 1,250
* Focus on short-lived opportunities instead of competitive advantage

CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* Price: Rs 499
* What is it that makes online content go viral?

THE INNOVATOR'S SOLUTION: CREATING AND SUSTAINING SUCCESSFUL GROWTH
by y Clayton M Christensen, Michael E Raynor
* Published by Harvard Business Press
* Price: Rs 1,250
* A seminal work on disruption - for everyone confronting the growth paradox