The Strategist top five

ROMANCING THE BRAND: HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
by Tim Halloran
* Published by Wiley
* Price: Rs 1,250
* How can marketers cultivate deep relationships that earn love and drive lasting success for their brands?

CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* Price: Rs 499
* What is it that makes online content go viral?

THE INNOVATOR'S SOLUTION: CREATING AND SUSTAINING SUCCESSFUL GROWTH
by Clayton M Christensen, Michael E Raynor
* Published by Harvard Business Press
* Price: Rs 1,250
* A work on disruption - for everyone confronting the growth paradox

BOARDS THAT LEAD: WHEN TO TAKE CHARGE, WHEN TO PARTNER...
by Ram Charan, Michael Useem, Dennis Carey
* Published by Harvard Business Press
* Price: Rs 995
* Leadership is being redefined as boards take a more active role

TAKE ME HOME
by Rashmi Bansal
* Published by Westland
* Price: Rs 200
* Stories of entrepreneurs from small-town India with big-time dreams