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ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING

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Strategist Team New Delhi
Last Updated : Aug 18 2014 | 12:04 AM IST
ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
by Frank V Cespedes
* Published by Harvard Business Review Press
* Price: Rs 1,250
* How to address the gap between your sales efforts and strategy?

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First Published: Aug 18 2014 | 12:04 AM IST

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