The Strategist top five

SERVICE-ABILITY: CREATE A CUSTOMER CENTRIC CULTURE AND ACHIEVE COMPETITIVE ADVANTAGE
by Kevin Robson
* Published by Wiley
* Price: Rs 2,616
* Companies that aim for complete customer satisfaction gain from loyalty and increase in profit

DECODING THE NEW CONSUMER MIND: HOW AND WHY WE SHOP AND BUY
by Kit Yarrow
* Published by Wiley
* Price: Rs 599
* Practical insights for marketers to tap into today's new consumer psychology

ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
by Frank V Cespedes
* Published by Harvard Business Review Press
* Price: Rs 1,250
* How to address the gap between your sales efforts and strategy?

FOR GOD'S SAKE: AN ADMAN ON THE BUSINESS OF RELIGION
by Ambi Parameswaran
* Published by Penguin
* Price: Rs 499
* How religion has evolved and how marketers have ridden the wave by tailoring their products and service

COLLECTIVE GENIUS: THE ART AND PRACTICE OF LEADING INNOVATION
by Linda A Hill, Greg Brandeau, Emily Truelove & Kent Lineback
* Published by Harvard Business Review Press
* Price: Rs 1250
* Why can some organisations innovate time and again?