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Strategist Team
Last Updated : Sep 29 2014 | 12:04 AM IST
WINNING GLOBAL MARKETS: HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES
by Philip and Milton Kotler
* Published by Wiley
* Price: Rs 1,095
* Optimise your companies' value by picking the top global urban markets in which to invest

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CHANGE LESSONS FROM THE CEO: REAL PEOPLE, REAL CHANGE
by Johan Coetsee & Patrick Flood
* Published by Wiley
* Price: Rs 699
* In large organisations with established cultures, managing change can be one of the biggest challenges for business leaders

EASY MONEY: EVOLUTION OF MONEY FROM ROBINSON CRUSOE TO THE FIRST WORLD WAR
by Vivek Kaul
* Published by Sage
* Price: Rs 395
* The lessons from the financial crisis have not been learned, governments are making the same mistakes which led to the crisis

ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
by Frank V Cespedes
* Published by Harvard Business Review Press
* Price: Rs 1,250
* How to address the gap between your sales efforts and strategy

SERVICE-ABILITY: CREATE A CUSTOMER CENTRIC CULTURE AND ACHIEVE COMPETITIVE ADVANTAGE
by Kevin Robson
* Published by Wiley
* Price: Rs 2,616
* Companies that aim for complete customer satisfaction gain from loyalty and increase in profit

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First Published: Sep 29 2014 | 12:04 AM IST

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