The Ansal group is rejigging its strategy by shifting from targeting at the higher income to the middle and upper-middle class category of the real estate market. The group is also shifting its focus from the real estate development of independent dwellings to condominiums.
For instance, 70 per cent of the dwelling units at various Ansal locations (which include Gurgaon, Noida and Ghaziabad), are being developed as condominiums. Also as much as 30 per cent of the new constructions being undertaken by the group are for dwellings below 1000 square feet of covered area.
Says Sushil Ansal, chairman of the Delhi-based group:
You’ve hit your limit of 5 free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app