Don’t miss the latest developments in business and finance.

Arvind gains 6% on forays into e-commerce

The company expects Creyate to become a Rs 100-crore brand by next year.

SI Reporter Mumbai
Last Updated : Aug 20 2014 | 11:36 AM IST
Arvind Limited has moved higher to 6% to Rs 248 after the textile firm announced its entry into the e-commerce space with the launch of a custom clothing brand, Creyate.

To create a firm footing in the e-commerce space, Arvind Limited has set up a subsidiary called Arvind Internet Limited (AIL), which will anchor all the company's e-commerce initiatives. The firm has a 50-member team at AIL, which is based out of Bangalore.

Creyate intends to offer an alternative to ready-wear as well as traditional custom clothing and targets to be Rs 100-crore plus brand by next year, Arvind Limited said in a statement.

The stock opened at Rs 236 and hit a 52-week high of Rs 250 on BSE. A combined 4.37 million shares changed hands on the counter till noon deals on BSE and NSE.
 

More From This Section

First Published: Aug 20 2014 | 11:34 AM IST

Next Story