Cement consumption continued to be affected by a combination of a higher base effect, poor investment demand and high rain in many parts of the country hurting despatches and construction activity.
“Further spread of monsoon in July across the country has dampened the offtake. However, another important factor is the high-base effect, which is pushing the growth down, too,” said Jinal Joshi, research analyst at Jaypee Capital.
While the industry is blaming the monsoon as the primary reason for the poor offtake, this hadn’t hit demand in previous years. While despatches grew 5.1 per cent between April and July this year, they had not shown any remarkable decline in the past five years during rain and grew at 10 per cent or more. Even in August last year, despatches grew at 17.2 per cent.
The southern market continued to be the worst affected. Other regions are falling, too, but with relatively lesser decline in demand. Though manufacturers say the current financial year would see growth of 9-10 per cent, the statistics so far in the year are not encouraging. The June quarter growth, at 6.2 per cent, was the worst in the past nine quarters. Analysts and manufacturers say the current quarter (July-September) will be worse.