JK Cement and Binani Cement are in advanced talks to set up their units in the region. Unconfirmed market reports suggest that Jaiprakash Associates, a leading north-based cement firm, had also chalked out plans to enter the West Asian market. Tax incentives, export potential, mines and good infrastructure in the region are attracting the cement makers. Vinod Juneja, joint managing director, Binani Cement, said,