With international natural rubber (NR) prices ruling over the domestic prices, the Rubber Board today said the environment is conducive for export.
"The prevailing market situation, in which the international rubber prices are ruling much above the domestic prices, is conducive to export, which in turn may help Indian growers to realise international price," Rubber Board Chairman Sheela Thomas said in a statement on the board's website.
Thomas, while distributing the Indian NR brand certificates to the first batch of exporters shipping the produce with the logo, observed that using the quality certification logo of the board would increase the acceptability of Indian NR in the world market.
The certification will entitle the exporters to use the logo designed by the board on their consignment. Branding is expected to establish Indian NR as a quality product and help it fetch a better price.
The use of logo is permitted for the export consignments conforming to the quality specifications as defined in the Green Book and by the Bureau of Indian Standards, the board said.
The holographic logo stickers for sealing the export consignments are developed by C-DIT (Centre for Development of Imaging Technology), it added.
A good response for branding is observed from the NR exporters and more than 500 tonnes of branded rubber is expected to be shipped during the next week, the statement said.