Shares of gift and card-makers, including Archies and Hanung Toys & Textiles, surged by over 9% despite a sluggish broader market on Valentine's Day today.
Hanung Toys and Textiles, which is engaged in the manufacturing of stuffed toys and home furnishings, soared 9.66% to Rs 142.90 on the BSE.
Archies, which is engaged in the business of retailing gift items, greeting cards and stationary items, jumped 6.34% to Rs 32.70.
At the NSE also, shares of Hanung Toys climbed to an early high of Rs 142.90, up 9.71%, while Archies gained 6.32% to Rs 32.80.
Analysts attributed the sharp rise in these stocks to Valentine's Day. Investors flocked to the counters of these companies, which are engaged in the manufacture and retail of gift items, they said.
Meanwhile, in a choppy trade, the BSE barometer Sensex was trading at 17,809.81, up 36.97 points at 1050 hrs.