ITC is trading higher by 1.5% at Rs 347, extending its 5.3% rally in past three trading sessions, on reports that the cigarette maker has hiked the prices of Gold Flake, its largest selling brand by over 7%.
The stock is currently trading nears to its record high of Rs 356 touched on May 30, 2013 on the National Stock Exchange (NSE).
The fast moving consumer goods company has hiked prices of its Gold Flake Filter cigarettes to Rs 59 from Rs 55 per 10 sticks, while Gold Flake Regular cigarette brand by 2% to Rs 59 from Rs 58 per 10 sticks.
The stock opened at Rs 342 and hit a high of Rs 349 on NSE. A combined 4.92 million shares have changed hands on the counter till late noon deals on BSE and NSE.
The stock is currently trading nears to its record high of Rs 356 touched on May 30, 2013 on the National Stock Exchange (NSE).
The fast moving consumer goods company has hiked prices of its Gold Flake Filter cigarettes to Rs 59 from Rs 55 per 10 sticks, while Gold Flake Regular cigarette brand by 2% to Rs 59 from Rs 58 per 10 sticks.
The stock opened at Rs 342 and hit a high of Rs 349 on NSE. A combined 4.92 million shares have changed hands on the counter till late noon deals on BSE and NSE.