Jewellers expect 40% rise in sales on Dhanteras

High gold prices are unlikely to check the demand, and sales could rise up to 40 per cent this ‘Dhanteras’, a day considered auspicious by Hindus for buying gold, say jewellers. “We expect sales to grow 35-40 per cent this Dhanteras. The peak marriage season is immediately after Diwali,” Gitanjali Group chairman and managing director Mehul Choksi said. However, in volume terms the growth is expected to be just 10 per cent, as people will go more for lightweight jewellery, he said, adding demand for coins is very strong and has grown 35-40 per cent year-on-year.