| Initially, usage of PLM solutions was primarily seen in heavy industries like aerospace and automotives but now it is spreading its wings to any segment which has to do with designing. |
| In this case, the PLM players in India, are seeing a great opportunity in the jewellery segment especially with the export oriented jewellers. Two key global players in this segment at present are the Dassault Sytemes' Delmia Private Limited and UGS Corporation. |
| Dassault, which recently, announced its entry into this segment sees for itself a larger role to play and as part of its plans has customised its 3D design software "Catia", which was so far used for the aerospace and automotive industry to suit the needs of jewellery artisans in India. |
| UGS Corporation, the $1 billion US-based PLM player, has been in this segment for the past 3-4 years. Its has its indigenously made UGS software where a "template (a customised version) has been created" especially for the jewellery designers. |
| Both the companies have also stepped into academic initiatives to train the artisans to use these softwares for designing. While the companies will earn revenue by selling their softwares to the jewellery manufacturer, the manufacturers will now be able to increase their production, increase the variety of offering by designing prototypes of jewels and reduce the time to market. |
| The software customisation that the company does, will not cost much compared to what it gains by selling the software. |
| "There is an increase in demand for jewels from India in the US and European market especially during Christmas and the manufacturers were unable to meet it because of poor time to market," says Narendra Reddy, managing director, UGS India. |
| He added that although the size of the market could not be assessed as it is still nascent, he agreed that the market is growing. |
Top Section
Explore Business Standard