National Dairy Development Board (NDDB) will provide consultancy and technical know-how to dairy co-operatives across the country so that they can break into the growing global sweetmeats market.
The market is estimated to be worth Rs 5000 crore in India alone. Sweetmeat makers would gain access to latest technology that will enable them to meet challenges and quickly adapt to a rapidly changing norms in domestic and global markets. With WTO in place, sweetmeat makers can become a global force.
NDDB has initiated its first such project with Orissa Co-operative Milk Marketing Federation which markets Sugam brand milk and sweemeat products.
Sugam was planning to enter into the sweetmeat market but lacked proper technical knowhow. It sought help from NDDB and the board helped out. The know-how can be shared with any other dairy co-operative in India interested in developing its sweetmeat business, said a source in NDDB.
NDDB has designed and developed some specialised equipment which will be sold on commercial terms to both cooperative dairies and private entrepreneurs.
However, technical know-how on specific products will be offered to only co-operative dairies that are willing to enter into a
