After getting impressed with the response from investor awareness initiative on board Rajdhani trains, the NSE has started a similar drive in Delhi Metro for bulk commuters taking DMRC services during the Commonwealth Games.
Nearly 50 per cent of Delhi's commuters are using the Delhi Metro during the Commonwealth Games and this drive is an attempt to reach out to travellers, who may not be familiar with investing money at all, the bourse said in a statement today.
"We want to address the large audience out there and take them through the basics of investing, to help them grow their money, by taking the right investing decisions. We thought the Games was the right time to start," National Stock Exchange Joint MD Chitra Ramakrishna said.
Routes on which the campaign has been started include the Dilshad Garden to Rithala route, Jahangirpuri in the West East Delhi to Huda City Centre (Gurgaon) and Dwarka in West Delhi to Noida or Anand Vihar in East Delhi. These routes cover 99 per cent of the Delhi metro commuters.
There are nearly 60 panels inside the coaches, in each of these trains. Some of the panels read like this: 'The right investment begins with the right investment' or 'It's smart to save, smarter to invest'. Another panel says 'Make investing a habit, bit by bit'.
Compared to the other regions, the number of investors in the Northern sector is the second highest in the country.
But it has been observed that many people remain out of the financial system, as they are not aware of the right way to invest. This initiative will guide them to take wise decisions, the NSE said.
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Of the 30 lakh commuters in Delhi, 10 lakh people use the Delhi Metro to reach their destinations. Of these nearly 99 per cent of the commuters will be using the routes on which NSE has started the initiative, the bourse claimed.
The NSE has already started similar awareness projects on Kolkata-bound Delhi Sealdah Rajdhani Express and on three other South-bound Rajdhani trains.