Platinum is glittering on shelves of most jewellry stores this season with more and more branded players coming out with platinum collections. Available in very pure form, its acceptance as a metal for jewellery is growing despite being one of the most expensive materials. Platinum jewellery had been prevalent in India in the 1930s and 1940s.
But in the 1950s, the popularity of gold surpassed platinum as base metal for diamond jewellery. In the last few years the preference for white gold and platinum has been increasing and spreading across the world markets in jewellery.
Manufacturing of platinum jewellry in India was, till recently, an expensive proposition. The main reason behind this was high cost of machinery where the level of precision delivered has to be accurate and flawless in view of precise handling required for this metal.
More From This Section
The exhorbitant duty on platinum also pushed up prices. These reasons discouraged manufacture of platinum jewellery in India.