The market is on a roll since late morning trades, with the Sensex further scaling new highs on the back of widespread buying led by Reliance, ONGC, HLL, select banking, tech and other old economy counters. The Sensex, which edged past the 7,050-mark to touch a new high of 7,056, is now up 70 points at 7,054. The Nifty has gained 20 points to 2,164.The market breadth is moving in a tight position with advances slightly lagging behind the losers on the BSE. While 881 stocks have advanced, 999 declined and 58 have remained unchanged so far.Reliance has advanced 2.10% (Rs 13) to Rs 644. While ONGC has surged 2.67% (Rs 25) to Rs 946, HLL is up 2% (Rs 3) at Rs 151.Infosys has recovered from its lows with a per cent gain (Rs 20) at Rs 2,396. While Wipro has moved up 1.46% (Rs 11) to Rs 766, TCS is up a per cent (Rs 9) at Rs 1,306.ICICI Bank has gained 2.20% (Rs 9) to Rs 414, and SBI is up a per cent (Rs 7) at Rs 663. HDFC Bank, however, is trading lower at Rs 594.Cipla has soared 4% (Rs 11) to Rs 296, while Ranbaxy is still up a per cent (Rs 7) at Rs 1,078. Dr. Reddy's is up with steady gains at Rs 725.Maruti has logged 2.41% gains (Rs 11) to Rs 453, and Tata Motors has added 1.28% (Rs 5) to Rs 419.Select IT stocks have firmed up on strong buying support. Hexaware has jumped 6.14% (Rs 8) to Rs 136, and Visual Software has moved up 5.80% (Rs 8) to Rs 145. i-flex has added 2.84% (Rs 21) to Rs 757. Rolta, Aztec Software, iGate Global and D-Link are up 2% each.