| The firm is understood to be working on launching its Solitaire diamond collection in Germany in partnership with St Maurice, a leading jewellery brand. |
| This collection is expected to be distributed through 200 outlets of St Maurice in the German market. Shrenuj has recently taken over a Hong Kong-based jewellery retail chain, Daily. |
| It plans to invest $15 million in Hong Kong. The company also plans to expand the outlets of this chain from 9 to 15 in the next 12-15 months. |
| The company is investing Rs 30 crore in building a third factory at the Santacruz Export Processing Zone. |
| This is to expand its range of polished diamonds which include full and single cuts, and platinum-based jewellery. The company officials confirmed the recent expansion plans, but refused to comment on the expansion plans in Germany. |
| Shreyas Doshi, managing director, Shrenuj & Company, said, "We are investing aggressively in India and East Asia as an increasing number of young women in the age group of 23 to 35 years are buying diamond and platinum jewellery. However, I would not be able to comment on our European expansion plans." |
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