Over the past few years, markets regulator Sebi has been pushing asset management companies to reach out to small towns for increasing their assets base.
According to the Association of Mutual Fund Industry data collated by rating agency ICRA, B30 accounted for 15.30 per cent of the total industry AAUM in August this year, as against 15.49 per cent in July and 14.48 per cent in August 2018.
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