, 29, was a part of the venture that the team envisioned. He now heads IndiaBulls' sales and marketing wing which has garnered 43,000 clients and set up 72 offices across the country within four years. IndiaBulls hopes to add 5,000 clients per month going ahead. The firm, which is coming out with its IPO this month, claims to be much more than the usual broking outfit.
The venture wouldn't have been successful without people flocking to avail themselves of its services. This is where Banga's marketing acumen worked. He came to IndiaBulls in 2000 after spending two years in NIIT where he was head (regional sales), Delhi.
NIIT was Banga's first job as a management graduate. Young and raring to go, Banga aspired to work on creating long-term brands and IndiaBulls appeared to be the right option.
"IndiaBulls has given me the right opportunity to build a financial brand that will be remembered for long," he says.
In 2000 the stock markets weren't exactly the place one would have liked to be in and selling a quasi-broking product was easier said than done.
"Selling a new broking product was a major challenge," recalls Banga. Considering IndiaBulls' brand value now, he seems to have overcome the challenge.
Originally from Delhi, Banga had been to many parts of the country during his schooling, completing his graduation in commerce in Delhi and management degree from Goa Institute of Management. An ardent lover of cars, he now has two of them - a Honda Accord and a Hyundai Accent.
He works 12-13 hours a day, yet finds time to work out at the gym. Sprinting is another favourite pastime (he runs 12 km a day). When it comes to reading, he likes John Grisham and Arthur Hailey.
Banga stays at Marine Lines in south Mumbai with his wife Shikha who is a fashion designer. He loves to party and Athena, a discotheque in south Mumbai, is a favourite hangout. Banga, one realises, is a rare example of how work and partying could be managed without one being affected by the other.
