TVS to launch ads for Jive, Wego soon

Two-wheeler maker TVS Motor will launch advertising campaigns for its new products Jive and Wego in the next two months. Jive is the 110cc, four-stroke, clutchless motorcycle that the company unveiled in November last year. The Jive is the first clutchless motorcycle in the country. Though unveiled with much hype last year, the company has not done any significant advertising and marketing around it. The Wego, unveiled at the same time, is a 110cc, automatic scooter. H S Goindi, president (marketing), TVS Motor, says the company will market the two-wheeler now with the launch of the first commercial next month. “Ads for the Wego, though, will be launched by April-end,” Goindi said on the sidelines of the second day of the Brand Summit 2010, in Bangalore.