The counter is said to have hit its 52-week high, benefitting from good buying support, specially from institutions. Local players are also believed to be active on the counter ahead of its results.
The share lost ground later in the day in sync with the overall market sentiment, which was down.
Funds are said to have been bullish on the counter on expectations of an improved financial performance by the company.
There have also been reports that the company is in the process of revamping its TV programmes folio.
