Leading recruitment company AasaanJobs announced the launch of its latest innovation, Job Description Video, which will enable unique HR initiative aimed at easing the process to hire candidates for their clients.
The video has been exclusively shot for Angel Broking to provide candidates a clear picture of the company they are applying to, the job profile, as well as their career progression in the company.
The concept for a visual job description was floated by AasaanJobs to enable job-seekers to make informed career decisions. For employers, this medium can increase their reach among the deserving candidates as it has more shareable value, can attract relevant candidates for specific job postings, and also increase overall quality of candidate turn-ups for the interview, which makes it easier for employers to hire candidates.
The exclusive Angel Broking video was shot in-house at the company's office in Mumbai. The company has posted two job listings using this format - one for Tele-sales Executives and the other for the position of Field Sales Executives.
It also includes a brief description of the company with current employees talking about their own interview, their experience with the company so far, their entry-level salaries, and how they see their journey within the company in the foreseeable future.
This can help potential job seekers form a mental picture of what their job would entail if they choose to apply for a job with this particular enterprise.
"With the introduction of Video Job Descriptions, the overall recruitment scenario in India is set to change in terms of increased transparency and knowledge. This is something that would certainly be welcomed as a value-add, especially in the entry level job marketplace, a segment that has suffered too long from a lack of clear information," said VP Marketing and PR AasaanJobs, Siddharth Gupta.
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"We foresee more and more companies becoming proactive towards improving their brand appeal among their potential employees through the help of an engaging media like this one, so that their process of hiring candidates with relevant skill-sets and aptitudes becomes easier," added Siddharth Gupta.
"An additional effort is required to engage with an entry-level employee than to engage with a lateral or an experienced employee. It is necessary that entry-level employees understand the company and what it stands for before they get on board. Video Job Descriptions is an innovative value-addition in the recruitment process, which allows candidates to get a clear idea of the job profiles and help them make an informed decision about their future career path. Watching real people giving a first-hand feel of their experience (on video) is much more effective than reading plain text," said Chief - Human Resources and Learning at Angel Broking, Subhash Menon.
Apart from Angel Broking, AasaanJobs plans to expand its Video Job Description services to its other premium clients as well. It is currently in talks for creating a transparent hiring process that benefits all.