Don’t miss the latest developments in business and finance.

Adda52 announces Chris Gayle as brand ambassador

Image
ANI New Delhi [India]
Last Updated : Aug 06 2018 | 11:40 AM IST

The legendary southpaw from the Caribbean, whose ball smashing abilities are a part of folklore in the cricketing World is now taking over tables too!

Chris Gayle the Jamaican Cricket Hero is joining hands with Adda52 to become their brand ambassador. Gayle symbolizes both fun and success, making him the right choice to showcase Adda52's vision.

Such attitude and traits have tremendous synergy with Poker playing audience who have the passion to make it big. These synergies between Gayle and Adda52 and the former's interest in the game of Poker makes this the right combination.

"We are excited to have Chris as our brand ambassador as this will go a long way in improving the awareness of our brand and the game overall. Moreover, this will also help the people relate more with poker and re-emphasize the fact that Poker is a skill based game which offers fun and thrill at the same time. We are the poker pioneers in India and look forward to many more users on Adda52's award winning platform," said co-founder, Adda52, Mohit Agarwal.

"I'm really glad to be a part of Adda52! I have been playing recreationally poker for a while now. I have a special relation with the people of India. Adda52's name is synonymous with online poker in India - it was an immediate yes from my side. It's amazing to see the growing passion for poker in India and I would love to be a part of this journey," said Chris Gayle on joining Adda52 as a brand ambassador.

Adda52's Poker Pro player and India's only female WSOP bracelet winner Nikita Luther said "Many people in the country are quite passionate about poker. Chris's association with Adda52 will improve the awareness about the game and I am very excited about it".

With the rising popularity of online gaming, especially poker, this association will strengthen the bond between the user and the brand.

"All the ingredients of explosive growth in gaming are present in the country - be it the demographics, the internet penetration or the smartphone penetration. The digital payment infrastructure in the country is superb. Once the advertising framework for real money gaming matures, the business should see significant growth," added Mohit.

Disclaimer: No Business Standard Journalist was involved in creation of this content

More From This Section

First Published: Aug 06 2018 | 11:25 AM IST

Next Story