Indian global telecom service major Bharti Airtel has announced the launch of exclusive products and services to support Tamil superstar Rajinikanth's upcoming movie 'Kabali'.
As per the new campaign, the telecom major will enable its customer to directly greet the superstar through an SMS.
According to a company statement, the messages received from the customers along with their names would be compiled as a coffee table book and would be presented as a memorabilia to the actor.
Airtel would offer special recharge pack with unlimited 2G internet data, Hello Tunes and a 'Kabali' branded SIM pack.
Also, the company will run a 3D holographic van around Tamil Nadu for a period of 30 days before the release of the movie.
"We are happy to announce our association with Kabali, the most anticipated movie of the year. With our new Kabali exclusive products and services, we look forward to deliver an exciting and up close experience for all Rajini fans across Tamil Nadu," said Bharti Airtel Kerala and Tamil Nadu Hub-CEO George Mathen.