Amazon now wants the teens to become aggressive shoppers at its site and is pushing ads for 'Amazon Teen' on Snapchat.
Based on the screenshots shared on Twitter, the ads are filled with teen-related motifs. The aim is to have teens shop on the platform using their parents' card. Of course, there is parental permission required, FastCompany reports.
The Amazon Teen service is meant for only teens between 13 and 17 years of age. It allows to keep the purchases separate for the teens and parents. To buy something on the site, teens need to have a permission from the parent through a text.
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