Apple is reportedly in talks with Comcast to strike a deal for a high quality TV streaming.
This comes a month after it was reported that the tech giant was in negotiations with Time Warner Cable for a new Apple TV set-top box.
According to Deadline.com, Apple's potential pact with Comcast would ensure faster streaming to Apple users through the 'last mile' channel of internet traffic separate from Comcast's public web access, delivering high quality streams via Apple's new cloud-based set-top box.
Recently, Netflix CEO Reed Hastings called out Comcast for the 'arbitrary tax' charged to boost the quality of Netflix's streaming transmissions via the cable provider's network, despite Netflix's part in what last month was announced as a 'mutually beneficial interconnection agreement,' the report added.