A new study has revealed that Apple went on to lead in ad revenue on mobile for 2014.
According to Tech Crunch, a new study by Opera Mediaworks found that the iPhone-maker led 2014 in ad revenue by a wide margin despite Android reaching an all-time high in terms of ad impressions, and leading the overall market for the year on that score.
Android's success largely depended on legacy platforms like BlackBerry and feature phones.
But, iOS-based devices continued to be the unmatched leaders when it came to lucrative rich-media and video-based ad campaigns, the report added.