Tech giant Apple unveiled on Thursday new designs of its tablets - the iPad Air 2 and the iPad Mini 3, and now the company is 'low budget' iPad Mini to draw customers into the stores.
The company also said it would continue to sell its first iPad Mini for 50 dollars less than before. The 7.9-inch device, introduced in late 2012, now becomes the cheapest tablet Apple has ever offered, at 249 dollars with 16 gigabytes of storage.
While the 9.7-inch iPad Air 2 starts at 499 dollars for the same amount of storage, while the iPad Mini 3, the latest design in the 7.9-inch line, is 399 dollars.
This strategy is new for Apple as the company has never been the low-cost player. Its devices, from the iPhone to the iMac desktop computer, carry premium price tags.