Apple's top executives reportedly met with officials from the US Food and Drug Administration, sparking rumours about a latest product that would be focussed on health.
The tech giant's senior vice president of operations Jeff Williams, and vice president of software technologies Bud Tribble met with the FDA to discuss 'mobile medical applications'.
According to The Verge, Apple is rumoured to be working on its own health-focused effort dubbed "Healthbook" with a variation of iOS designed specifically around tracking personal health metrics.
The software is said to look and act similar to Apple's existing Passbook software, but store details about personal health statistics, like heart rate and blood pressure.
The report said that the software could also be included in the next major release of iOS 8, and be an integral part in Apple's wearables project.
Apple is also said to have hired several notable small device, fitness, and medical experts in the past few months, which have been working on health sensors.
Meanwhile, rival Google also met with the FDA to discuss its own health-related project, which aims to monitor personal health through tiny sensors in contact lenses, the report added.