Apple is reportedly working on a full health and fitness service program that would be modeled on App Store marketplace.
According to TechCrunch, Apple is ramping up its hiring of health tech and hardware experts.
However, Apple's hiring spree is said to be about talent, not necessarily any specific tech.
It is expected that Apple is building an iWatch, which will reportedly have health-tracking features. The device will be a part of the broad health program.
Meanwhile, rumors have been swirling about Nike dropping its hardware efforts in favor of partnering with Apple.