Australian Minister for Trade, Investment and Tourism Steven Ciobo took a ride on the Delhi Metro between Aerocity metro station and T3 metro terminal. He also viewed interactive digital advertising screens installed by the Australian company, XTD at the T3 metro terminal to provide high quality broadcast quality media to mass transit users.
Digital advertising project is part of a key initiative by the Delhi Metro Rail Corporation (DMRC) for increasing non-fare revenue and adopts world class innovative solution currently operational at large scale in Australia.
The digital cross-track video system offers real time intelligent information system designed for metro rail networks. These LED screens entertain commuters with advertising and other relevant information including news, sport, business news and commuter updates.
The minister also visited the New Fruit Market in Azadpur to inspect the largest fruit wholesale market in Asia. While Australia currently exports counter season fresh fruit to India including citrus, apples, pears, stone fruits, table grapes, and cherries, Ciobo is keen to see this trade grow and expand.
Australia is also importing fruit from India and has recently increased the number of facilities accredited to import mangoes to Australia.
Australia has world-class technologies and services for the production, handling, storage, and marketing of fresh agri produces that has potential to increase the efficiency of India's food value chains and reduce losses.
Ciobo is currently leading the largest Australian business delegation to visit India in several years, including some of Australia's leading agricultural and food companies.