Austria's Conchita Wurst, the so-called bearded lady, has won the Eurovision Song Contest, it has been revealed.
The drag queen, who was initially written off as too provocative for some socially conservative countries, was a favourite to win the contest, News.com.au reported.
Wurst, the hirsute alter ego of Austrian performer Tom Neuwirth, represented his homeland with the Bond theme-like ballad "Rise Like a Phoenix," drawing ire from socially conservative viewers.
The act proved so popular that Austria was declared the winner after 34 of 37 countries had given their votes on Saturday evening.