David Beckham teamed up with Prince William to launch a campaign against the trade in endangered wildlife.
The former footie star gave a passionate speech about the #WhoseSideAreYouOn initiative for conservationists in central London, the Daily Star reported.
Speaking about the illegal wildlife trade he said we're in a world where our generation and the younger generation can make a difference and "we need to do it now."
The prince, who is the president of charity United For Wildlife said that the campaign would use sport and social media to raise awareness of the problem.