Samsung has reportedly warned its customers against discussing personal information in front of its smart television set as it may be "listening" to some of what is said in front of them and share the details with Samsung or third parties.
The warning however, applies only to those viewers who control their Samsung Smart TV using its voice activation feature, reported the BBC.
Samsung said that the TV set may be listening to people in the room to try to spot commands queries that are issued via the remote.
Privacy campaigners have hit out at the technology by saying that it of smacked of "telescreens" in George Orwell's 1984, which eavesdropped on citizen's conversations.