Veteran actor Amitabh Bachchan joined hands with Cell for IPR Promotion and Management (CIPAM) to create awareness about illegal streaming or piracy.
Minister of Commerce and Industry Suresh Prabhu launched an anti-piracy video, featuring the 75-year-old actor at the Conference on National Intellectual Property (IPR) Policy in New Delhi on Wednesday.
CIPAM tweeted,"Taking forward CIPAM-DIPP's anti-piracy campaign, Commerce and Industry Minister Shri @sureshpprabhu launched an anti-piracy video featuring Mr. @SrBachchan at the Conference on National IPR Policy in New Delhi today. https://www.youtube.com/watch?v=KcqnmXCNRXE . #SayNoTOPiracy #LetsTalkIP."
The National IPR Policy recognises the abundance of creative and innovative energies that flow in India, and the need to tap into and channelise these energies towards a better and brighter future for all.
Earlier, Varun Dhawan contributed towards the cause.
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