British people will be spending a whopping amount of 243 million pounds on celebrating William and Kate's baby.
The royals are set to cash in on the birth as the Duke and Duchess of Cambridge have brought out a baby range ahead of the arrival of their first child, the Daily Star reported.
Their Royal Collection Trust website is offering a host of royal-themed babygrows, which include a Guardsman sleepsuit for 12.95 pounds, and pink Princess cushions and toys.
Meanwhile, Prince Charles is selling handmade Union Jack baby shoes for 22.50 pounds, plus shoes with tractor designs at his Highgrove shop.
Cash raised from sales will be invested into the maintenance of the palaces and their art collections.
Kate's parents Carole and Michael Middleton have also brought out a baby arrival range on their Party Pieces website.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories
Over 30 subscriber-only stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app