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'Brozilian' wax now trending among blokes

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ANI Wellington
Last Updated : Jul 21 2013 | 4:35 PM IST

Today's men, who have become more conscious about their looks, have taken their beauty parlor visits one step further by opening up for the male brazilian wax or what they call - the "brozilian."

Off Wax and Brow Bar owner Nicky Shore, said that the new trend is the fastest growing service and there are connotations that men's waxing is a sexual thing, but it's about hygiene and confidence, Stuff.co.nz reported.

Shore asserted that a lot of guys are growing up getting teased about being hairy and they're more insecure than we think.

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First Published: Jul 21 2013 | 4:31 PM IST

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