Omni-channel Engagement and Commerce Platform solutions company Capillary has announced the appointment of Soumajit Bhowmik as Director of e-commerce.
In his new role, Bhowmik will assume the responsibility of working towards creating integrated ecommerce solutions for clients ranging from CRM to Ecommerce platform to extensive Digital Marketing with measurable KPIs, to support every stage of customer lifecycle - acquisition, activation, reactivation and win back.
He will also be driving Capillary's attempts to move the ecommerce business from a platform play to an ROI play model.
Prior to joining Capillary Technologies, he served as the Head of Marketing at Jabong.com, managing the e-commerce portal's complete performance marketing suite.
During his stint, Jabong became Gross Profitable in May 2016, and saw massive improvements in performance metrics.
An entrepreneur at heart, passionate about creative designing and digital marketing, Bhowmik started a few startups soon after graduating from college, including the Indian and Kuwait branches of sCubes Inc, AdWize, an experiential digital marketing and branding solutions company and few web startups like RowdyAuto.in, FundorasBox, etc.
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"I am extremely excited to join Capillary Technologies. The company today is a market leader in Omni-channel customer engagement and commerce space and being an agile and innovation driven company with the startup DNA still at its very core, Capillary is all set to ride the growth matrix in the coming times," said Director of E-commerce Capillary Technologies, Soumajit Bhowmik.
"It will be an understatement to say that Asia is at the cusp of digital revolution
where customer is the focus. Brands are expecting to garner 10-15 percent of their revenues through digital. We acquired MartJack, which is now Asia's leading Omni-channel platform. We recently bought Sellerworx, which helps brands to manage marketplace operations and omni-channel order management," said CEO and Co-founder Capillary Technologies, Aneesh Reddy.
Soumajit Bhowmik is a graduate from IIT Kharagpur and holds a Senior Diploma in Fine Arts. He is an avid speaker and spoke at coveted platforms such as the Oracle CloudWorld Summit this year, and at the Internet and Mobile Association of India (IMAI) meet in Delhi.