India's leading auto portal CarDekho.com announced winning of the Gold, while sister concern Gaadi.com walked away with the Bronze at the first ever Golden Cart Awards held here recently.
The GirnarSoft portals won the laurels in the Automobile category.
Conducted by the BW Businessworld Group in association with global research major Nielsen, the Golden Cart Awards aims to identify and recognize ecommerce brands most preferred by Indian consumers.
Factors such as traffic data from secondary sources, Nielsen's syndicated studies and recommendations from key leaders, were taken into account to study over 85 brands across 14 core ecommerce categories. The final results were based on 2,500 surveys conducted across 16 cities; the winners were selected on the basis of Most Preferred Brand (MPB) scores. MPB is a key parameter in the purchase journey of an online shopper.
"We are trying to create a comprehensive online ecosystem that makes discovery, research and information gathering for automobiles and automobile-related services convenient, swift and seamless for the end-user. At the same time, we are focused on becoming a preferred platform for dealers and auto service providers to fulfill their needs of greater visibility and business optimization. The Golden Cart Awards is an acknowledgement of our concerted efforts in the Indian automobile sector," said Co-founder and CEO GirnarSoft, Amit Jain.
CarDekho.com's cutting-edge technology, consumer-centric offerings and value-adds serve as differentiators for the portal. It lets users search cars, compare them, read reviews, check out the specs and features, connect with auto dealers and even sell the car.
It has launched many innovative tools, such as 'Feel the Car', to bring alive the test-driving experience virtually. Some of the specialized services that it provides post purchase of a car include tyre and battery search platforms like TyreDekho and BatteryDekho, roadside assistance, auto loans, used car warranty and used car price index. The company is committed to build a comprehensive digital automobile support and discovery ecosystem in India.
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